One of the most important parts of setting up a Google Adwords or any PPC Campaign is researching and finding the right Keywords.

Without keywords, you don’t have a campaign. So the usual process is to use keyword research tools (most costing between $90 and $500) plus Google’s Keyword Research Tool to research what keywords you should use; or just use your best guess..

The problem is, even if you come up with a long list of keywords, there is no way of knowing if these are the RIGHT keywords – will they attract clicks through to your website? Are they relevant to your product or service? How much should I be paying for these keywords?

This site is a premium resource for listing and describing the current best tools on the market for keyword research and competitive analysis. Some of them are free for basic versions, and some of them are free for life. At all times we try to present the most accurate and up to date information and to present the truth – both good and bad.